100Alessi. The thin line between the possible and the fantastic.
There are some challenges that seem insurmountable, where the line between the possible and the impossible is thin but infeasible. And then there are those challenges that must be circumvented, faced in a different way. Those are the challenges that Alessi likes.
Borderline. Much more than just a challenge.
The word Alessi has chosen to celebrate its centennial in December is borderline.
"The thin line between the possible and the non-possible. In the case of design, between a project that will be understood, loved and desired by the public and another that the public will not come to understand and therefore make its own "1.
And Alessi's story moves along this line, exploring new and unprecedented scenarios.
Scenarios like those explored by Philippe Starck.
Philippe Starck has always been an innovator, one who loves to challenge the status quo. His is a reflection on how to go beyond the threshold of the unknown to honor life and reach new heights of exploration and design.
And that's how Juicy Salif Studio #3 was born.
A limited-edition, with only 999 pieces. Juicy Salif Studio n.3 is the iconic juicer by the French designer that, to celebrate 100 years of Alessi, becomes a real sculpture, a work of art.
Because Borderline is the art of amazement.
For 100 years Alessi has been playing on that line, always with one foot in and one foot out.
Borderline, this time, is the word that more than any other captures the essence of the Maison that still explores and investigates its limits, looking for new ideas to overcome them.
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